Community canvas

Community Canvas

Like the Business Model and Lean Canvas’ for startups, the Community Canvas was created as a framework to help communities articulate their purpose and articulate how they deliver value to their members.

Our Community Canvas will help you understand what we’re about and think about how participation will benefit you. We welcome your comments and questions.


Our Purpose

Startup Alliance is a global alliance of committed entrepreneurs driving innovation and creating value worldwide. Our purpose is to accelerate entrepreneurship globally by helping our members stay focused, be more effective, make connections and help each other overcome challenges and maximize their success.

Our Membership

Startup Alliance members are committed entrepreneurs operating any kind of businesses located anywhere on earth. Startup Alliance members also include business experts and investors who provide entrepreneurs with helpful advice and support.

Our Core Values

Startup Alliance values entrepreneurship as one of the greatest drivers of good in the world. We value collaboration with other members and the generous sharing of information and ideas in order to help each other fulfill our entrepreneurial dreams.

Our Definition of Success

Startup Alliance members are successful when their business goals are met, when their companies thrive and deliver value to their communities and stakeholders and provide a meaningful livelihood to their employees. Startup Alliance is successful when its members consider their membership a factor in their personal and business success.

The Startup Alliance Brand

Our brand embodies transparency, clear communication and a desire to deliver value to the world by encouraging entrepreneurial efforts and providing tools that support focused and collaborative goal achievement.


Accessing the Startup Alliance

Startup Alliance is an online alliance — membership is open to committed entrepreneurs, business advisors and investors who support entrepreneurs and their companies. Participation requires members to pay dues and accessing the site requires sign-in.

All members may participate in any portion of the site except for private invitation only SIGs. The member that created the private SIG issues invitations. No special membership tier is required to participate in a private SIG to which one has been invited.

Membership Experiences

Startup Alliance members collaborate one-on-one with other members and many-to-many within the SIGs, coworking and community problem solving tools we provide. Collaboration happens through the written word and real-time coworking and SIG participation. Each member has a Profile accessible through a search feature to help people make beneficial connections leading to mutual success.

Community Content

Each Member provides insight about their role and activities and participates in community wide and private SIG problem solving. Our collaboration and knowledge sharing tools provide a historical trove of business wisdom and solutions contributed by the members themselves.

Content within a SIG is private and only accessible to those SIG members. Content within the common areas is accessible to all authenticated members. Non-authenticated viewers (signed out members and all non-members) cannot see this content.

Governing Rules

Membership in Startup Alliance is governed by our Code of Conduct and Commitment Pledge.

Three Membership Levels
  • Associate membership – Affordable for any entrepreneur on earth. Associate members have full access to SIG and community features including coworking, live events and opportunities to receive mentorship.
  • Entrepreneur membership – Active entrepreneurs typically choose Entrepreneur membership. Entrepreneur members can access all features including direct messaging, activity reports and they can lead SIGs.
  • Mentor membership – The most committed become Mentors. In addition to full access and privileges, Mentors gain recognition for their expertise, priority access for colleagues and access to new peers.

Details of each membership plan are found on the Memberships page.


The Organization

Startup Alliance was founded by John Knapp who leads the organization and oversees its operation. An advisory board of seasoned entrepreneurs and startup experts help guide the organization to prioritize, vet and evaluate new member benefits and the product roadmap.

The Delivery Platform

Startup Alliance is an online alliance accessible as a web application on mobile and desktop devices. The platform allows global accessibility for all Startup Alliance members.


Startup Alliance is capitalized by member dues, the founder, sponsors and The Startup Alliance Foundation.