Community Canvas

Last updated November 11, 2018


Community canvas

Community Canvas:

Community canvas

Like the Business Model and Lean Canvas’ for startups, the Community Canvas was created as a framework to help communities articulate their purpose and maximize the value they deliver to their membership.

Our Community Canvas will help your understand what we're about and how participation will benefit you. We welcome your comments and questions.


Our Purpose

Startup Alliance is a global community of committed entrepreneurs driving innovation and creating value worldwide. Our purpose is to accelerate the globalization of entrepreneurship by helping these entrepreneurs stay focused, be more effective, make connections and help each other overcome challenges and maximize their success.

Our Membership

Startup Alliance members are committed entrepreneurs operating any kind of businesses located anywhere on earth. Startup Alliance membership also includes business experts and investors who provide entrepreneurs with helpful advice and support.

Our Core Values

Startup Alliance values entrepreneurship as one of the greatest drivers of good in the world. We value collaboration with other members and the generous sharing of information and ideas throughout the community in order to help each other fulfill our entrepreneurial dreams.

Our Definition of Success

Startup Alliance members are successful when their business goals are met, when their companies thrive and deliver value to their communities and stakeholders and provide a meaningful livelihood to their employees. Startup Alliance is successful when its members consider their membership a factor in their personal and business success.

The Startup Alliance Brand

Our brand embodies transparency, clear communication and a desire to deliver value to the world by encouraging entrepreneurial efforts and providing tools that support focused and collaborative goal achievement.


Accessing the Startup Alliance

Startup Alliance is an online community — membership is open to committed entrepreneurs, business advisors and investors who support entrepreneurs and their companies. Access to the community and tools requires members to register and sign-in. Access to certain features may require payment of subscription fees.

All members may participate in any Company Workspace to which they have been invited. The member that created the Company Workspace issues invitations. Alliance or Company Membership is required to participate in a Private Alliance. Some Companies and Private Alliances operate in “stealth mode” and will not appear in the directory or in search results. Only the members of those Companies and Alliances can access and participate within those entities.

Membership Experiences

Startup Alliance members collaborate one-on-one with other members and one-to-many within their Company Teams and Private Alliances using the tools we provide. Collaboration happens through the written word and real-time virtual offices. Members also use organizational aids and productivity tools to help themselves and their fellow members. Each member has a searchable TrueInsight Profile to help people make beneficial connections leading to mutual success.

Community Content

Each Member, Company and Private Alliance Profile provides insight about their role and activities. The organizational aids and productivity tools provide a written record of objectives set, progress and achievements made. The collaboration tools provide a historical trove of business wisdom and solutions contributed by the members themselves.

Content within a Company Workspace and within a Private Alliance is only accessible to those teams. Content within the community resources is accessible to all authenticated members.

Governing Rules

Membership in Startup Alliance is governed by our Code of Conduct and Commitment Pledge.

Three Membership Levels
  • Associate Membership for students, investors, fledgling entrepreneurs and company staff
  • Alliance Membership for committed entrepreneurs seeking broader perspective for personal and business growth
  • Company Membership for goal driven company leaders who want to increase their company performance and results

Details of each membership plan are found on the Features & Pricing page.


The Organization

Startup Alliance was founded by John Knapp who leads the organization and oversees its operation. An advisory board of seasoned entrepreneurs and startup experts helps guide the organization to prioritize, vet and evaluate new member benefits and the product roadmap.

The Delivery Platform

Startup Alliance is an online community accessible as a web application on mobile and desktop devices. The platform allows global accessibility for all Startup Alliance members.


Startup Alliance is capitalized by subscription fees, the founder and The Startup Alliance Foundation.