Community Canvas

Last updated January 14, 2018

Like the Business Model and Lean Canvas’ for startups, the Community Canvas was created as a framework to help communities articulate their purpose and maximize the value they deliver to their membership.

Our Community Canvas will help your understand what we're about and how participation will benefit you. We welcome your comments and questions.

Community canvas


Our Purpose

Startup Alliance is entrepreneurial community helping entrepreneurs across the globe work together to stay focused and be more effective, make connections and help each other overcome challenges and maximize their success.

Our Membership

Startup Alliance members are committed entrepreneurs operating all types of businesses located anywhere and everywhere on earth. Startup Alliance membership also includes business experts and investors who provide entrepreneurs with helpful advice and support.

Our Core Values

Startup Alliance values entrepreneurship as one of the greatest powers for good in the world. We value collaboration and the generous sharing of information and ideas in order to help each other maximize our success.

Our Definition of Success

Startup Alliance members are successful when their business goals are met, when their companies deliver value to their communities and stakeholders and provide a meaningful livelihood to their employees. Startup Alliance is successful when its members consider their membership a factor in their personal and business success.

The Startup Alliance Brand

The Startup Alliance brand is embodied in transparency, clear communication and a genuine desire to contribute value to the world through encouraging entrepreneurial efforts globally and providing easy to use tools that support focused and collaborative goal achievement.


Accessing the Startup Alliance

Startup Alliance is an online community — membership is open to committed entrepreneurs, business advisors and investors who support the entrepreneurs and their companies. Access to the community and tools requires members to register and sign-in. Access to certain features may require payment of subscription fees.

Any member can be invited to join any company team or private alliance. The member that created the Company Workspace or Private Alliance decides who receives an invitation. Furthermore, some Companies and Private Alliances operate in “stealth mode” on Startup Alliance and will not appear in the directory or in search results. Only the members of those Companies and Alliances can access and participate within those entities.

Membership Experiences

Startup Alliance members collaborate one-on-one with other members and one-to-many within their Company Teams and Private Alliances using the tools we provide. Collaboration happens through the written word and real-time video conferences. Members also use organizational aids and productivity tools to help themselves and their fellow members. Each member, company and private alliance has a searchable profile to help people make beneficial connections leading to mutual success.

Community Content

Each Member, Company and Private Alliance Profile provides insight about their role and activities. The organizational aids and productivity tools provide a written record of objectives set, progress and achievements made. The collaboration tools provide a historical trove of business wisdom and solutions contributed by the members themselves.

Governing Rules

Membership in Startup Alliance is governed by our Code of Conduct.

Membership Levels

There are three levels of membership. Free Members can join any company team and private alliance and respond to private messages. Alliance Members can do everything Free Members can as well as create and manage Private Alliances, manage their alliance memberships and send private messages to all other members. Company Members can do everything Alliance Members can (including creation of Private Alliances) as well as create and manage Company Workspaces and manage membership on their company teams.

More specifics on the Membership Plans page.


The Organization

Startup Alliance was founded by John Knapp who leads the organization and oversees its operation. An advisory board of seasoned entrepreneurs and startup experts helps guide the organization to prioritize, vet and evaluate new member benefits.

The Delivery Platform

Startup Alliance is an online community accessible as a web application on mobile and desktop devices. The platform allows global accessibility for all Startup Alliance members.


Startup Alliance is capitalized by the founder and membership subscription fees.