Frequently Asked Questions

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The Startup Alliance mission:

Help entrepreneurs succeed, regardless of their location.

Today, entrepreneurship is a global phenomenon, Startup Alliance provides tools and connections to support your entrepreneur’s journey, wherever you are.

How can I get the most benefit?

Make connections and work together! Check out the Quick Start to learn more.

Can anybody join?

Of course! All entrepreneurs are welcome, it doesn’t matter where you are or how much experience you have.

What if I don’t own my own company?

No problem! Join a Company Team and help them grow. Better yet, join one or more Private Alliances.

How does it work?

It’s easy! Read through the Quick Start and you’ll be up and running in no time.

Why the funny face?


Well, because we have a bit of a sense of humor. More specifically, Gavatar provides a distinctive cartoon face until the member attaches a photo to their email over at

What tools are available?

Learn more in the Quick Start.

  • Tools for Companies:
    • Company profile to showcase mission, market, life stage and team
    • Private Video Conferencing tool
    • Private Group Discussion tool
    • Company OKR tool
    • Company SAKPI tracker
  • Tools for Private Alliances:
    • Alliance profile to showcase mission, members and member companies
    • Private Video Conferencing tool
    • Private Group Discussion tool
    • Partner company review and analysis tools
  • Tools for Members:
    • Member profile to showcase startup skills and personal traits
    • Ability to browse Alliances, Members and Companies
    • Private Messaging tool to communicate directly with other members
    • Ability to join Private Alliances and Company Teams

What are Company OKRs?

Objectives and Key Results. OKRs are a technique companies use to set and communicate their primary Objectives by focusing on the accomplishment of measurable Key Results. Your Company Team works together to track and achieve their OKRs.

What are Company SAKPIs?

Startup Alliance Key Performance Indicators. Company Teams work to track and optimize our standard set of Key Performance Indicators:

  • Capital – Does your company have sufficient operating capital
  • Cash flow – Is your company making money
  • Differentiation – Does your company have the right secret sauce
  • Growth – Is your company growing according to plan
  • Product/Market fit – Does the market want what you provide
  • Team – Does your company have the people it needs

What about confidential information?

Your confidential information is safe. We maintain several levels of privacy on Startup Alliance. Some parts of Company and Member profiles are publicly visible, other parts require sign-in. The Company OKRs and SAKPIs are only visible to members of the Company Team and associated Private Alliances. Startup Alliance cares about your privacy and the security of your confidential information.